COST: FREE
WHO: SAPA ENHANCED MEMBERS
DEADLINE: August 15, 2009 drop off at Great White Oak
1. Raleigh Convention Center has offered SAPA display space on the main floor. This is a new, gorgeous facility that is booked straight for the next 18 years. They have a serious commitment to showing off the Arts and Culture of NC to all meeting attendees. The building is 500,700 sq. feet. Completed in September 2008, the Center welcomes over 500,000 attendees annually: its visitors include local, state/regional and international groups. www.raleighconvention.com/
2. The display area offered is free to all enhanced SAPA members.
There are 7 vitrines - glass containers used to store and display items. They are lit, double-sided and therefore visible from inside the meeting rooms and the lobby. This is the main lobby where the office is located and all that enter the building must pass by. The displays are locked and insured by the Convention Center. The display cases are at eye level approximately 17” tall, 11’’ wide and 9 feet long. They can contain approximately 90 pieces of pottery in total. The total number of pieces from each potter is dependent on how many reply to this opportunity. You should count on submitting 2 pots/pieces of your choice. There may be room for more as information comes in. It is to our advantage to display the large diversity and talent of our community with pieces ranging in height and width and surface decoration for maximum impact.
3. SAPA Marketing obligation is to deliver the pots as well as provide forms for each pot that list:
• Potter name and contact info
• Title and description of process
• Artist statement (not required but smart to include)
• Retail price for insurance purposes
Also to
• Supply new pots for ones that have been purchased
• Make the signage for the display cases
• We have the option to include in the displays any information on the Seagrove Community of Artists, how to get here, why we are unique, our heritage, etc.
• The information (excluding price) will be printed out and placed on foam board beside each piece in the displays
Pieces will be for sale but are not required to be. Prices will not be listed on the descriptions in the display case. A master list will be provided to the Convention Staff and if an inquiry is made for purchase that transaction will occur between the artist and potential buyer. Any piece that is bought must be replaced by another item. You can deliver or mail it to them, should you wish to continue participation and have the opportunity for another sale. Please be sure to fill out the form for description so that we can create another description label for it to go with your pot.
The convention center will also distribute the SAPA map and the NCPC brochure. The display will be up for a one year period, possibly two. All of this is at no cost to us. The Convention Center Arts Subcommittee is very sincere and appreciative of the asset of the Seagrove Pottery Community. The Convention Center Arts Subcommittee and the City of Raleigh staff are soliciting other artists for other displays throughout the center.
To detail how fortunate we are to have been freely solicited without the hassle of submission requirements for this opportunity, take a look at what other artists must submit to even be considered. www.raleighconvention.com/Images/PDF/RCC-Exhibition-Application.pdf
The installation period must occur on August 27/28. That is the only time that they are not booked. Bonnie Burns and Susan Greene have agreed to deliver and set up the display.
If you chose to participate this is what you need to do.
Select your pots of choice. Maximum height 13”. Maximum width 18” . Fill out the form below completely and include the forms with your box of securely wrapped pots. Label outside of box with name of your shop.
Deliver to Great White Oak Gallery by August 15th. No exceptions.
We need two weeks to prepare adequate and professional signage for the display cases.
Potters Relations Committee (Will McCanless and Meredith Smildson) will follow up with those those that do not have or use email access.
If you have questions regarding your membership status please call Meredith at 267-4554 or email her at moe11177@yahoo.com
Other considerations regarding urgency are that August is extremely busy for marketing due to compiling attendee information for COSP 2009 for brochure printing and distribution, poster development and distribution, frequent website additions and other promotional opportunities.
It would really be helpful if you could deliver your pots as soon as possible.
I hope you will take advantage of this remarkable promotional opportunity for enhanced members of SAPA and help us promote and show 500,000 people just how unique and talented the Seagrove Pottery Community is. Hopefully, you will make some sales too!
Use a separate form for each piece.
Potter name
Potter address
Potter phone
Potter email
Potter website(s) blogs,
Title of piece
Description of process (ex. Porcelain, stoneware, redware, saltglaze, etc.)
Artist statement (not required but smart to include)
Retail price for insurance purposes
Potter name
Potter address
Potter phone
Potter email
Potter website(s) blogs,
Title of piece
Description of process (ex. Porcelain, stoneware, redware, saltglaze, etc.)
skip to main |
skip to sidebar
Blog Archive
Celebration Marketing Committee Overview
The Celebration of Seagrove potters serves as an event organizer, but also as a Destination Marketing Organization of sorts with the goal of attracting visitors to come and shop in the many shops in Seagrove. It is a difficult task because of the number of individual shops and trying to market fairly and on a widespread basis.
The overall goals are two-fold: to create a lasting impression on the visitor by maximizing their satisfaction and creating a return visitor; and to enhance the prosperity of the individual pottery shops.
The first goal is CUSTOMER based. We need the customer in order to achieve goal two. The Marketing Committee develops a marketing plan on how to attract the customer. This is done by initially creating a situation analysis in which a list of strengths, weaknesses, opportunities and threats is developed which will give an overall picture of the destination. Next a demographic profile of the customer is developed in order to determine what media would be most effective in attracting that customer. The message is then created to attract the customer, the media outlets are selected and an ongoing public relations campaign is created. We seek out as many on-line and printed listings sites as possible and have a committee member committed to doing that for months prior to the event. The web site is an important part of our publicity and requires attention every month. Press releases take time to write and time to send out but are important in keeping Seagrove in the customer’s mind.
The COSP Marketing Committee uses individual images in advertising and on its web site. It is difficult to promote a pottery town without showing pictures of pottery and what the customer might find here. A great deal of time is involved in managing images of all the participants and in monitoring that no one is shown preferential treatment. We try to use everyone’s images in our advertising on the web site. In listings on the web we are often limited to one image. Quality of images provided is a very important factor in this process in order to maintain the professional level expected.
It is a difficult task to market a large group of competing shops. One shop is not marketed over another, the customer is the goal and providing them with the information and incentive needed to choose to visit Seagrove and make their visit successful is key in achieving our goal. It is important to remember that all the marketing is being done by unpaid volunteers, on a limited financial basis and that it is sometimes necessary to make decisions with the customer in mind. It is the individual potter’s responsibility to provide their own marketing to draw the customer to their shop once they have reached Seagrove. We do our best to treat everyone on an equal basis all the time, but our foremost goal is to provide the customer with what they need to enjoy their visit.
RESPONSIBILITIES OF INDIVIDUAL SHOPS
In order to maximize the benefits available through the work of the marketing committee the following recommendations are suggested.
-please read the emails about the events and opportunities being offered. If a response is requested, please honor it. We do not have the resources to call everyone individually. We strive to provide all the information you need in the emails and mailings. If you do not respond then we will conclude that you are not interested in participating. The volunteers all have their own businesses to maintain but have elected to donate time and energy on your behalf to promoting everyone in Seagrove.
-deadlines are important. The work is being done by volunteers and when deadlines are not followed it creates many extra hours of follow up and having to put information together. When everything is in by the deadline it allows the information to be compiled at one time and takes a lot less time than when it comes in sporadically. Should you choose to not meet deadlines please do not expect to receive preferential treatment and realize that you may not be included in advertising, on the web etc.
-provide detailed information-if you want to be included in an event then give us all the details. Please do not expect us to look up your hours, phone number, web site etc. Our goal is to provide a professional listing for the customer and your information is your marketing tool, provide us and the customer with details and concise information.
-the more you market yourself during our marketing the more business you are apt to get. The COSP provides e-cards for you to send to your customer list. The COSP sends this card out to the database of emails that we maintain. Database management is a time consuming process as well and as the COSP database grows, everyone in Seagrove can benefit from it. Provide interesting information about your shop or event when requested. When we publish information on the COSP web site people will be drawn to the events that sound like fun and offer something interesting. You have a lot of competition at every show and event you participate in and by marketing yourself you will increase your business.
OTHER SUGGESTIONS AND IDEAS
-image quality is very important in maintaining a professional appearance
-keep your website up to date and fresh
-blogging can draw visitors to your business
-volunteer for a committee, the more people that get involved in helping the stronger the effort becomes and it takes some of the load off those that are already volunteering their time.
-use the internet if you do not know how to write a marketing or business plan, there is a lot of useful information on line that can help you to understand how to attract more people to your business
Followers
About Me
- SAPA Member Opportunities
- SEAGROVE, NC
- THIS PAGE IS A LISTING OF ALL OPPORTUNITES THAT ARE BEING MADE AVAILABLE TO SAPA MEMBERS TO HELP PROMOTE YOUR BUSINESS. The Seagrove Area Potters Association, Inc. is dedicated to promoting and marketing the historical, geographical pottery community that works and resides in a corner of the Randolph, Moore, and Montgomery counties of North Carolina. This small “Seagrove area” of central NC has been home to many potters since the late 1700s. Potters who grew up in NC pottery families, locals inspired by NC pottery traditions who learned their trade at Seagrove area community colleges, and potters from elsewhere attracted by the Seagrove pottery community run the nearly one hundred Seagrove area pottery shops.
